“Design is not just what it looks like and feels like. Design is how it works.”

In these succinct and profound words attributed to Steve Jobs, the essence of design is laid bare. It transcends mere aesthetics and sensory experiences. It is a holistic concept that encompasses functionality, efficiency, and purpose.

The visual appeal and tactile sensations a design elicits are crucial aspects, but they are not the sole determinants of its success. True design brilliance lies in how seamlessly and effectively a product or solution operates. It’s about the user experience, the intuitive interaction, and the problem-solving capacity embedded within.

This perspective challenges the notion that design is solely a visual endeavor. Instead, it emphasizes the importance of the user’s journey, the efficiency of processes, and the overall functionality of the designed object or system. Whether it’s a physical product, a digital interface, or an architectural space, the true test of design lies in its ability to fulfill its intended purpose seamlessly and enhance the user’s interaction with it.

In a world inundated with visuals, this quote serves as a reminder that the impact of design extends far beyond the surface. It prompts designers to prioritize functionality, usability, and efficiency, ultimately shaping an experience that goes beyond the superficial, resonating deeply with the user’s needs and expectations.

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